Edmund Chew
I help business owners scale past $1m/year by installing a predictable client acquisition system. Join my newsletter as I share my journey and lessons learned from entrepreneurship.
why bet on yourself, not the casino
Wassup folks. Greetings from Macau :) Brought my parents here for a short trip, just me and them. Here's a pic for you: They're getting old... So just wanted to spend more time with them. Inspired to write this email after seeing so many people gambling in Macau. It just puzzles me that there are soooo many gamblers here. There are casinos EVERYWHERE. In every hotel. And they are huge. (Btw, do you know I got checked for ID verification?) Not once. But FIVE TIMES at 5 different casinos. The...
2026 predictions for getting leads & clients
The Chew Letter #53 The Chew Letter - Read, Grow, Improve Deep dives into digital marketing & entrepreneurship... My 2026 Predictions For Getting Leads & Clients Read online version / Read time: 3 mins 2025 flew past. Before the year ends and before everybody heads off for New Year celebrations… I’m gonna write one last newsletter for the year. To quickly share my thoughts on what’s gonna happen in 2026 when it comes to getting more clients online (social media/ads/content). This is for any...
argued with my friend about "business models"
Wassup folks. Feel like writing tonight before sleeping... So here's one for you in case you miss my writing 😂 2 days back, I invited a couple of good friends over to my place for ice cream. If you don't know, there's this very popular ice cream account on ig called @onebyoneicecream Very popular ice cream. It has a 2 year wait list, and his ice cream sells out in seconds. I managed to get his FFF (fastest fingers first) which he posts once a day. Ordered 3 tubs of ice cream which cost $128...
3 takeaways from $1M ad spend
The Chew Letter #52 The Chew Letter - Read, Grow, Improve Deep dives into digital marketing & entrepreneurship... I Spent $1M on Ads This Year: Here Are 3 Takeaways for Business Owners Read online version / Read time: 7 mins In 2025, I’ve managed close to $1 million ad spend across more than 10 different industries. Most of what people obsess over in Facebook ads... doesn't really matter that much. Let me explain. See, I work with gyms, tuition centres, real estate agents, interior design...
thinking about my dream job as a banker
Since some people enjoy reading my emails... Today I'll talk about my dream job. Don't worry... While I tell you a story... There will also be marketing lessons for you to take away. So if you don't know... I've always wanted to be a BIG TIME banker. (Not sure why I had to add the word big time there lol) Maybe because bankers also sound like a cool job to me. Rich... Can wear nice suits in CBD... Can drive BMW convertible cruising down Shenton Way... So I went to study Banking & Finance in...
theory vs reality (on running ads)
Just ended a consult call with someone who took up my VIP audit funnel offer. A promising young guy running ads for businesses in Singapore. We covered some stuff on his own client acquisition... Then spent most of my time answer his question on ads. Before he consulted me... He's already engaging a well known UK ads guy for consulting. (Which provided good advice) However, one thing that got me concerned was how some of the concepts he learned was very "theory based". For example: When you...
how to make $10k/month consistently as a coach/expert
The Chew Letter #51 The Chew Letter - Read, Grow, Improve Deep dives into digital marketing & entrepreneurship... How To Make $10k/Month Consistently As A Coach/Expert Read online version / Read time: 4 mins Just 2 weeks back I hopped on call with a personal trainer. Like me, he’s a dad who wants to work hard and make more money for the family. So he came to me for advice and our conversation revolved around using social media and ads to acquire more clients. Which is what prompted me to...
my fav ad framework that never fails
The Chew Letter #50 The Chew Letter - Read, Grow, Improve Deep dives into digital marketing & entrepreneurship... My Favourite Ad Framework That Never Fails Read online version / Read time: 3.5 mins I want to share something with you that has never failed me in all my years of launching ads. (Read further and you'll be able to use the CustomGPT I created to generate your own ad) It’s not the camera I use. Not the lighting. Not even the location. It’s the framework I always start with before I...
targeting is dead. here's how to attract clients
The Chew Letter #49 The Chew Letter - Read, Grow, Improve Deep dives into digital marketing & entrepreneurship... Targeting Is Dead. Here's How To Attract Clients Read online version / Read time: 4 mins I’m writing this for people running ads and are still focusing on targeting the right people. But if you’re not running ads, and you’re someone who’s creating content… I’ll explain what type of content you should be putting out to attract your right audience. So you see, when running Meta ads…...
how I lost everything before my daughter was born (and made it back in < 2 years)
The Chew Letter #48 The Chew Letter - Read, Grow, Improve Deep dives into digital marketing & entrepreneurship... How I Lost Everything Before My Daughter Was Born (And Made It Back In < 2 Years) Read online version / Read time: 5 mins This letter is a tough one to write. Took me a while to decide if I should share this… 3 years ago, 1 month before my baby girl was born… I lost almost all my money in trading. (Together with my wife’s money) It was a tough period. I felt ashamed, stupid, and...
I help business owners scale past $1m/year by installing a predictable client acquisition system. Join my newsletter as I share my journey and lessons learned from entrepreneurship.